The Orchestra Model — Merlino AI

Layer 00

Ava - The Intake

Takes the request first. Handles it herself, or hands it to Oliver.

Intake - Layer 00

Ava

Executive Assistant + Chief of Staff

Ava is the first stop for anything Mike says. Calendar, inbox, tasks, follow-through, she runs those herself, no handoff needed. Anything bigger than day-to-day EA work, a new build, a client deliverable, a real plan, she routes straight to Oliver instead of trying to scope it herself.

First stop for every request Handles EA work directly Routes real builds to Oliver Not a specialist dispatcher

Needs A Plan → Oliver

Layer 01

Oliver — The Composer

Writes the brief score. Never executes.

Composer — Layer 01

Oliver

Agency Orchestrator

Oliver receives Mike's intent and writes the brief score: objective, constraints, which leads are needed, and why. He does not write the detailed arrangements for each section. He does not write the drumming part. He hands the score to Carlos and waits for verified proof before delivery.

Blueprint first Wait for GO Never executes alone Delivers with proof Verification: Full

Brief Score → Carlos

Layer 02

Carlos — The Conductor

Receives score, calls leads, sequences and resolves dependencies.

Conductor — Layer 02

Carlos

Execution Conductor

Carlos receives the score from Oliver, calls the right leads, manages sequencing, dependencies, and timing. He ensures all sections play in harmony — not simultaneously when they shouldn't. He does not write specialist deliverables himself. He reports back to Oliver with proof.

Calls leads Manages sequencing Resolves dependencies Returns proof Never does specialist work

Dispatch → 6 Sections

Layer 03

6 Sections — 36 Agents

Each division writes its own plan and executes it. The drummer writes the drumming part.

Orchestration & Leadership

Sets direction, calls the sections in, checks the result.

6 agents

Ava

Executive assistant and chief of staff: calendars, inboxes, tasks, and daily follow-through.

Oliver

The orchestrator: turns every request into a clear plan and hands it off.

Carlos

The conductor: runs every job in flight, sequencing the team until it's done right.

Merlin

Sets marketing and SEO direction across the whole team.

Petey

Reviews finished work and tightens the process behind it.

Queen

Final quality check: tests every visible change before it ships.

Engineering & Infrastructure

Builds and hardens everything the rest of the team runs on.

8 agents

Dan

Leads application development: APIs, databases, and product code.

Architect

Designs the server and network layout behind every build.

Automa

Runs browser automation and hands-on web testing.

Cody

Runs focused coding tasks end to end.

Keymaker

Manages API access and credentials safely.

Knox

Hardens security and protects infrastructure.

Matteo Jr

Keeps automation runtimes updated and running smoothly.

Schemabrain

Builds structured data that helps search engines understand a page.

SEO & Research

Finds what ranks, what's true, and what the competition missed.

6 agents

Einstein

Shapes SEO strategy around topics, entities, and search intent.

Ghost

Handles local search visibility and map listings.

Linx

Builds authority through links and outreach.

Raven

Research lead: competitors, market trends, Reddit sentiment and brand intel.

Sherlock

The investigator: goes deep on one topic and gets to the bottom of it.

Tommy

Handles technical SEO and performance data.

Content & Creative

Writes it, designs it, films it, ships it looking right.

6 agents

Frankie

Turns designs into polished, working interfaces.

Gary

Shapes brand positioning and voice.

Impy

Elevates visual and interaction design quality.

Picasso

Creates visuals, graphics, and design systems.

Shakespeare

Writes content across the brand: articles, social, and more.

Spielberg

Produces video content, from concept to final cut.

Revenue & Growth

Runs the campaigns, the calls, and the close.

7 agents

Freddy

Our Facebook and Meta ads specialist: campaigns, audiences and creative.

Gino

Our GoHighLevel automation specialist.

Gordon

Our Google Ads specialist: search, Performance Max and local service ads.

Hawkeye

Tracks calls and measures marketing return.

Vox

Builds voice AI and telephony experiences.

Willie

Builds and maintains WordPress sites.

Wolfie

Drives sales outreach and closes deals.

People & Process

Keeps the fleet healthy, funded, and remembering what it learned.

3 agents

Memz

Keeps team knowledge organized and easy to find.

Ted

Supports team health and onboarding.

Warren

Tracks budget, risk, and return on every initiative.

Direct Execution

Layer 04

Specialist Agents — The Musicians

Disposable workers. Spawned, execute, return results, done.

🎵

The Musicians

Disposable worker sub-agents spawned under each lead's direction. They receive a precise task, execute it, and return results. No persistent memory, no cross-agent overhead — just pure execution at machine speed. The lead composes. The musicians play.

Before Delivery → Queen

Layer 05

Queen - The Independent Check

Verifies the visible result before Oliver delivers it. No Petey gate in this loop.

Independent Check - Layer 05

Queen

QA Lead

Queen tests every visible change before it ships, screenshots, browser checks, accessibility passes, a real look at what Mike will actually see. She is not part of the build chain and does not report to Carlos. Her check happens after a section delivers and before Oliver hands the work back to Mike. Petey reviews process after delivery, he does not gate this step.

Independent of Carlos Tests the visible result Screenshots or it didn't happen No Petey gate here

Model Rules

Six Principles

Blueprint First

Oliver shows the plan, gets GO, then and only then does Carlos move. No work happens without an approved blueprint.

Leads Own Their Domain

The drummer writes the drumming part. Each lead writes their own detailed plan and spec — no one writes it for them.

Carlos Conducts

Carlos manages sequencing, dependencies, and timing. He makes sure sections play in harmony, not all at once when they shouldn't.

Proof of Work Done

No work ships without POWD. Every delivery includes path, verification level, and Queen score. Screenshots or it didn't happen.

Subagents by Default

Workers are spawned, execute, and die. No persistent overhead. Identical memory capability at a fraction of the token cost of Teams.

Oliver Never Executes

If Oliver is about to do specialist work himself — stop. That's a lead's job. Dispatch and wait. The composer doesn't play the drums.